How to Run a Profitable Electrical Company

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Only so far can an electrician go while working for someone else. That’s why many choose to put out their shingles and open their own businesses to provide service to clients. Working for yourself has many advantages. You can decide which clients and jobs to accept and how to run your operations. You can hire your favorite candidates and remove those who do not fit in with your team. In short, it gives you a tremendous amount of freedom for how you want to live your life, both professionally and personally. 

Being an electrical contractor can be profitable, too. However, you do have to do things right. It’s not as easy as telling people that you are an electrician and you can help them with their issues or installations. You need to run the business properly so that you can make a profit while lessening your expenses. Here are some tips to help. 

Have a Plan and Stick To It

If you haven't started your business yet, then you need a plan to get going. If you are already running your business and don't have a plan, develop one immediately. Your business plan should give you a framework for moving forward, including your goals and how you will meet them. A good plan will keep you on track when you experience sudden growth and will also help you avoid pitfalls when your business is struggling. In addition, it will remind you of what you need to do to be successful. Your plan should also include how you will get clients, operate your office, and find staff. If you don’t have a plan, you will likely fail in the long run. 

Have Benchmarks

A great plan is laying out the benchmarks you need to meet to be at your most profitable. For example, if you set a target of 5 new clients a month, then you will be able to see after each month whether you were able to meet that target and why. You can also have benchmarks for the operational aspects of your business. This can include things like how long it takes for you to receive payment after invoicing and how quickly an approval goes from staff to management for signing. Having benchmarks and reviewing them regularly will help you accurately gauge how you are performing and how those performances are affecting your bottom line. 

Stay Up to Date With Innovation

While electricity hasn’t changed since it was first invented, how we harness and handle electricity has. Safety standards have changed over the years, and there are always new techniques and methods for completing certain tasks that will make things easier or more durable over the long-term. 

Technology is also always evolving. As an entrepreneur, you must understand that technology can save you money and make your work more efficient. So keep up with any new things like software or electrical equipment that might help you in your day-to-day business. You can then decide where your investments will get the most bang for your buck. 

Be Qualified

There is no reason why you and your employees should not be certified. If you aren't, then you open yourself up to any number of problems, both legal and reputationally. Get everyone certified to show to prospective clients that you have demonstrated the knowledge to provide great work for their electrical needs. If you don’t have certification and you make a mistake that leads to injury, you could be in a lot of hot water. Plus, customers want to know they can trust you. 

Get Insured

Along the same lines, insurance is incredibly important for any business. Electrical work also happens to have a set of unique risks, making it even more important that you have the right coverage. For example, you set foot on other peoples’ properties and spaces daily. There is always the chance of injury or damage for which you could be sued. You also need professional liability insurance in case you make a mistake that leads to losses for your clients. Some think they can save the cost of insurance for electrical contractors by having strict safety and procedural standards. However, there are certain incidents and consequences that cannot be prevented. Any lawsuit, even a small one, could be disastrous. Make sure that you are covered. 

Regularly Review Your Bidding Strategy

Bidding is one of the trickiest parts of being an electrical contractor. You must successfully balance getting work with making sure you are appropriately compensated for it. If you find that you have no trouble getting clients but are still struggling, then it might be that your bidding is too low. On the other hand, you could be bidding too high if you can’t find any clients to hire you. You should be regularly reviewing your bidding. Make sure that there is enough in each bid to cover all of your costs, from equipment to labor, with some leftover for profit. You should also constantly try to improve your bids' professionalism and thoroughness. If you look too amateur, then clients could be scared away. 

Safety First

Safety should be your first priority on any job. There can be no cutting corners, as that will only lead to disaster. First of all, the last thing you should want is for one of your employees to get hurt or worse. Secondly, poor safety standards are simply bad for business. If you consistently have workers get hurt, it will show up in your online reviews. Clients will avoid you and go with the competition. Rushing through jobs by ignoring safety standards will also result in shoddy and possibly dangerous work. On top of all of that, having a worker get injured will harm your productivity and lead to delays that will upset the client. There is never any reason why you should downplay the need for safety. By focusing on it, your business will run better in every way. 

Owning your own electrical company can be very satisfying and very profitable. However, you still want to make sure that you get things right to find the success you are looking for. With these tips, you can take your electrical business to the next level while also providing excellent workmanship and service to your customers. 

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